In the 1950’s, Leon Festinger coined the term ‘cognitive dissonance’, which is the mental discomfort you feel when your beliefs, values, or actions conflict with each other. Human beings also don’t want to be wrong or look dumb. It helps explain why people sometimes defend choices they already know ...

I have a lot of opinions. 

In fact, the more opinions I have, the more worthless they are.

How could I know everything about everything? Of course, I cannot. I just keep thinking I can. 

Today, I want to take a deeper look at opinions. 

There are at least two kinds of opinions I want to explore....

Almost every agent has faced this situation: your seller client prices their home at whatever number they believe it's worth - regardless of the market data.

It goes the same way with buyers: “We believe the home is only worth $750,000, so we will start our offer at $695,000,” they say. Meanwhile, ...

Last week's email was written from the Starbucks by my house. I write there every other Saturday morning because our house cleaners come at 8 am.

Sometimes there is a homeless person hanging around out front, sometimes they are inside. Sometimes, there is a not-totally-homeless person on a chair cl...

A coaching client booked her call for this past week. She showed up 5 minutes late - after I reminded her via text and then resent the Zoom link.

When she got on Zoom, she said, “Your coaching isn’t working.”

Or maybe she’s not working the coaching.

Now, maybe my coaching is no good. Or maybe the...

I missed you!

We spent two days doing a deep dive on what is really at the heart of Being A Professional Worth Hiring. More importantly, what does it mean to be Profoundly Satisfied in your business - and life?

When was the last time you spent two days immersed in that question?

The participants ...

In case you were wondering what happened with Paul from a couple of weeks ago, below is Part II of the situation with my coaching client. (Here was the original story.)

In the end, Sam did not want to represent himself; he wanted Paul to do it, but only after a lot of negotiation. The buyer agreed ...

Here's an intriguing story and lesson from the week...

Paul, the real estate agent, has a client named Sam. Six or seven years ago, Paul helped Sam buy a house for $1,800,000. Sam calls Paul and says, “Hey, we are thinking of buying a new home, can you help us?” Sure. 

Sam says we have this house ...

"...but nobody care about mine"

I have heard Logic’s song, 1-800-273-8255, I don’t know how many times. By the way, when that song came out in 2017 as I was completing my divorce and simply “dealing with life,” it had a very different impact on me.

At any rate, I was driving this morning, and I he...

Many of you may be familiar with the 1994 film, Dumb and Dumber. In one infamous scene, Lloyd (Jim Carrey) is pressing Mary, the girl of his dreams, to tell him his odds of dating her.

Mary tells him his odds are one in a million. 

Lloyd replies, “So you’re telling me there’s a chance!”

That’s mo...

“If there's time for an emergency, why isn't there time for brilliance, generosity, or learning?
- Seth Godin

I can't think of a quote that better captures what I see happening with most real estate agents every single week.

They spend their whole week in ‘emergency’ mode, summed up by the foll...