What do agents want right now?

They want more deals.
They want more inventory.
They want mortgage rates to be lower.

Basically... they want things to be easier.

But remember just 18-24 months ago?  What did agents want? Things to be easier!

There were not enough properties for sale,...

Really, you do not need to generate leads.

What you must do:  generate clients. 

How do you do that? Develop and nurture relationships. 

Then what? You wait. That's the problem. You have to take action every day and every week, yet that activity often does not directly lead to business. Or at lea...

The other day I was working out of my real estate office when I heard another agent break away from the people she was talking to with the comment, "Let me get some deals happening."

What does that mean?

Like, are you going to hustle some folks on the phone and make them buy or sell a house? Or, y...

Can you buy clients?

I don't know. I mean, I don't think so. Certainly, you can buy leads. I know many agents who buy leads. Many of those leads do not result in much - if any - sales. So buying leads may not be such a good idea.

But can you buy clients? Isn't that what agents are thinking when th...

"Human nature is surprisingly universal, and it's universally disappointing."
   - Cory Ellison, character on The Morning Show

Think about this: most of the time you know what's best for you. But knowing and doing are two different things. Look at the following list - pretty obvious stuff.

   1) Ph...

What!?!?!?

Yes, you heard me: you do not need leads.

What are leads, really? Complete strangers who don't know you, you don't know them, and they probably distrust realtors. Typically they are people who have reluctantly opted into some trap of a marketing system. The company that developed that m...

Unfortunately, there is a very common practice of amateur real estate agents: chipping in money to get a deal together.

Chipping in money to get a deal together is a subset of discounting your fee. You either charge a full fee or you do not. Therefore, if you charge a full fee but then give it away...

This market is much harder than it seems. We are in spring, and spring is typically very active. Yet, for many agents in many markets, it feels like the bottom has fallen out.

Consider that when overall market activity is slower, agents blame their lack of production on the market. But when the mar...

What most people seem to miss about Warren Buffett's success is that he has played one game for a very long time. Sure he's smart and knows what he's doing. But most importantly he was never in a hurry, and he was in it for the long run - like, his whole life.

"$81.5 billion of Warren Buffett's $84...

If you have been a realtor for a while, you know that every real estate transaction is fraught with obstacles. Even the "simplest" deals have hiccups. The more experienced you are, the better you are at communicating and navigating your clients through the transaction. Then those hiccups are...

Do you know your own phone number?

What about your spouse's number?  Your kids?

Chances are you may know your number, but not too many other peoples.  You do not know those numbers because a) you don't need to anymore - they are already stored in your phone; b) your brain isn't designed to hold lo...