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what did you do this week? being a professional Oct 07, 2023

Unequivocally the most important thing in real estate is showing up. Like, there is no close second - there is nothing else more important in real estate than showing up every day in a certain way and doing it consistently over time.

What is the hardest thing for real estate agents to do? Show...

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30% of realtors will be GONE rants Sep 30, 2023

Thirty percent of the realtor population will be out of business by this time next year. 

If you happen to wander into your office, and there is anybody there (um, this is the problem in the first place), look to your left and look to your right - between the three of you, one of you will be...

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Do you want things to be easier? being a professional Sep 23, 2023

What do agents want right now?

 

They want more deals.
They want more inventory.
They want mortgage rates to be lower.

 

Basically... they want things to be easier.

 

But remember just 18-24 months ago?  What did agents want? Things to be easier!

 

There were not...

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you do NOT need to lead generate!!! Aug 06, 2023

Really, you do not need to generate leads.

What you must do:  generate clients. 

How do you do that? Develop and nurture relationships. 

Then what? You wait. That's the problem. You have to take action every day and every week, yet that activity often does not directly...

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"Hustling some deals" being a professional Jul 15, 2023

The other day I was working out of my real estate office when I heard another agent break away from the people she was talking to with the comment, "Let me get some deals happening."

What does that mean?

Like, are you going to hustle some folks on the phone and make them buy or sell a house? Or,...

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Can you buy clients? being a professional Jun 10, 2023

Can you buy clients?

I don't know. I mean, I don't think so. Certainly, you can buy leads. I know many agents who buy leads. Many of those leads do not result in much - if any - sales. So buying leads may not be such a good idea.

But can you buy clients? Isn't that what agents are thinking...

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Humans (and you) are not hard wired for success rants Jun 03, 2023

"Human nature is surprisingly universal, and it's universally disappointing."
   - Cory Ellison, character on The Morning Show

Think about this: most of the time you know what's best for you. But knowing and doing are two different things. Look at the following list - pretty obvious...

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You don't need leads rants May 21, 2023

What!?!?!?

Yes, you heard me: you do not need leads.

What are leads, really? Complete strangers who don't know you, you don't know them, and they probably distrust realtors. Typically they are people who have reluctantly opted into some trap of a marketing system. The company that developed that...

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Never give your money away being a professional May 14, 2023

Unfortunately, there is a very common practice of amateur real estate agents: chipping in money to get a deal together.

Chipping in money to get a deal together is a subset of discounting your fee. You either charge a full fee or you do not. Therefore, if you charge a full fee but then give it...

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The market is not going to save us rants May 06, 2023

This market is much harder than it seems. We are in spring, and spring is typically very active. Yet, for many agents in many markets, it feels like the bottom has fallen out.

Consider that when overall market activity is slower, agents blame their lack of production on the market. But when the...

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Patience is profitable rants Apr 30, 2023

What most people seem to miss about Warren Buffett's success is that he has played one game for a very long time. Sure he's smart and knows what he's doing. But most importantly he was never in a hurry, and he was in it for the long run - like, his whole life.

"$81.5 billion of Warren Buffett's...

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As you wish being a professional Apr 02, 2023

 

 

If you have been a realtor for a while, you know that every real estate transaction is fraught with obstacles. Even the "simplest" deals have hiccups. The more experienced you are, the better you are at communicating and navigating your clients through the transaction. Then those...

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