Valid Reasons <> Real Reasons

This past week I led a session called, “50 Ways to Make Effortless Calls.”  Wht people saw that there are actually way more ways to make calls! We went over almost 100 prompts! 

Consider that for most agents - and maybe you - while having some extra prompts does assist in making calls, most agents don’t need help with what to say. What they need help with is their commitment and clarity around talking to people. Said another way, most agents - and maybe you - simply do not want to talk to people.

Why don’t agents want to talk to people? Here are some common reasons:

• I don’t want to be fake.
• I don’t want to sound salesy.
• I don’t want people to be mad at me.
• Calling won’t make any difference.
• No one answers the phone.
• I don’t have enough people to talk to.
• I don’t know what to say.
• I don’t want to look bad.

However, those aren’t the real reasons. Sure, yes - they are valid reasons. But underneath all those reasons is the following: 

1. Many agents - maybe you - aren’t committed to your own success
2. Many agents - maybe you - aren’t clear that the key to their success is in their ability to connect to people.

Both of those things are confronting and scary, so most people are unwilling to confront them. As a result, they will distract themselves with surface reasons - or, they do things like buy leads, “try marketing”, or whatever other magic solution is being offered.

You might be thinking, “Stop saying ‘maybe you!’” Why would you say that? If you have a reaction to “maybe you” - then I am not saying maybe you, I am saying, “definitely you!”

Talking to people is actually easy. Like, really easy. If you would just be willing to let your guard down for a moment and try what I am suggesting, I absolutely guarantee it will work. You can actually experience joy, satisfaction, fulfillment - and progress.

The other piece of the puzzle is this: we do not get paid for what we do. There are a million-plus realtors in the United States. We are not differentiated by what we do (for the most part). That is an illusion!!! 

We get paid for how clients feel when they are interacting with us. How we interact with them is a function of how we communicate. How we communicate is a function of our inner state of being: if we are worried, concerned, anxious, fearful - what the heck do you think is going to happen in our conversations? (This is just the beginning of this topic)

Well then, how do we get out of that cycle? Doing it. One way of being a better communicator is by communicating more! You could also take a subtle but monumental step and...get committed to your success and progress. If you begin to look inside and see how you are really operating you have access to operating in a new way. By the way - not easy! But who said success and satisfaction were easy?