What do agents want right now?

They want more deals.
They want more inventory.
They want mortgage rates to be lower.

Basically... they want things to be easier.

But remember just 18-24 months ago?  What did agents want? Things to be easier!

There were not enough properties for sale,...

The other day I was working out of my real estate office when I heard another agent break away from the people she was talking to with the comment, "Let me get some deals happening."

What does that mean?

Like, are you going to hustle some folks on the phone and make them buy or sell a house? Or, y...

Can you buy clients?

I don't know. I mean, I don't think so. Certainly, you can buy leads. I know many agents who buy leads. Many of those leads do not result in much - if any - sales. So buying leads may not be such a good idea.

But can you buy clients? Isn't that what agents are thinking when th...

Unfortunately, there is a very common practice of amateur real estate agents: chipping in money to get a deal together.

Chipping in money to get a deal together is a subset of discounting your fee. You either charge a full fee or you do not. Therefore, if you charge a full fee but then give it away...

If you have been a realtor for a while, you know that every real estate transaction is fraught with obstacles. Even the "simplest" deals have hiccups. The more experienced you are, the better you are at communicating and navigating your clients through the transaction. Then those hiccups are...

Do you know your own phone number?

What about your spouse's number?  Your kids?

Chances are you may know your number, but not too many other peoples.  You do not know those numbers because a) you don't need to anymore - they are already stored in your phone; b) your brain isn't designed to hold lo...

Have you ever sat around and said, "Wow! That's a good idea!" 

Probably not quite like that. Maybe it's more like when something doesn't work, or you have a bad customer service experience, or you need a service that doesn't currently exist, you might say, "Hey, it would be a good idea if ___."

Or...

Real estate is a lonely business.

I know some people will argue about that statement. Maybe you are one of them. However, when I say 'lonely' I mean solitude, or isolating - I don't mean being affected by depression or being lonesome. My experience is that real estate agents (including me) are most...

New Year's Day - a holiday, a time for family, friends, reflection, celebration.

January 1, 2022, fell on a Saturday. That day, an agent put a house on the MLS for sale, with showings to start Sunday. The copy in the MLS implied that they were hoping to have offers either Sunday afternoon or Monday...