Why you?

There are at least a million realtors running around this country, so....why should anyone hire you? 

Note: if they ask you that question, consider that you have a problem!

The fundamental question clients should be asking when hiring a real estate professional: Do they trust you to do right by them? Can they count on you to put their needs first? Can they count on you to tell them the truth - even when there’s bad news, or worse, when you’ve made a mistake or provided misinformation?

I suspect most people are shy away from the latter. Sure, they would like to do the right thing. But how? What will happen if they do? It’s scary! It’s risky! I’ll put my head in the sand and hope it all turns out!

But it can be done. It can be done with grace and ease...and professionalism. In fact, it is required.

In general, the public doesn’t trust real estate agents. Heck, I don’t trust many real estate agents! It’s not always because they aren’t trustworthy. I suspect in some circumstances it is because the skill of creating and nurturing trust is not taught anywhere, at least as far as I can tell.

This year, with the work I am doing in my book and in new half-day training programs, professionals will have access to a whole new way of operating in their business. With this new “operating system,” if you will, it requires a level of authenticity and trust that gets created. Most importantly, it is THE WAY to distinguish you from anyone else in the marketplace. You will never have to answer the question again of “Why you?”

[If you know you want to know more, or you know you want me to be in your town to do this 3 1/2 hour training that will transform your client relationships, please send me an email, tetxt, call...]

Until then, the question to ask yourself is: If I created more authentic trust in my client relationships, what would happen? Actually, the first question you might have is, “What is authentic trust?”

At any rate, if you say, “Oh, I have high trust already with my clients.” Consider that might be true; everyone has at least a couple of clients where things just “naturally” fall into place. But what if every client relationship had a breakthrough in trust? What if you could be 100% straight with your clients, and not be worried about how things were going to turn out?

What if you could earn more money on the business you were already going to do?

What if who you are as a professional is so beyond what your clients have ever experienced? (By the way, when that is the case, fee is almost always irrelevant.)

Moreover, what if the service you provided, and the manner in which you did so, led to real, authentic, lifelong relationships where the only person they ever considered for real estate was you?

The real bonus of all this: you don’t have to “do” anything more. There is no “more to do.” You actually have to do less, but what you have to do requires courage, skill, and commitment.

   “Don’t aim to be the best.
    Aim to be the only.”  - KEVIN KELLY