My first year in Colorado I knocked on doors and did real estate during the day, then waited tables at night.  I worked really hard through 2009 and 2010, and by the summer of 2011, I was finally beginning to get some traction.

One thing I had noticed in the previous couple of years was that many people took vacations in late June and July.  So when I would get to their doors at that time of year I realized why fewer people were not answering - they were not home... they were on vacation!

So in July 2011, I decided to take two weeks off at the beginning of the month.  It felt really good.  However, by the end of those two weeks, I felt a little guilty.  I felt like I should/could have been working, maybe?  The more I thought about it though, I realized that the time off was good and that now that I was "back to work," I should really be back to work.  I came up with the August 5,000.

What is the August 5,000? I made it up. It meant that I was going to knock on 5,000 doors in the month of August.   Now, that is a lot of doors.  It came down to over 200 per day.  In the end, I knocked on just over 4,600.  Not bad!  And, bad idea!  That particular month was record-breaking 90+ degree days - it was hard, it was exhausting, and it wore me out. 

There are so, so many lessons from that month.  But do you want to know how many transactions I did the rest of the year from those doors?  Zero.  Yup.  None.

If you blink you are going to miss the magic of this story. One day during the middle of the month I finished at the doors mid-afternoon, and went to pick up my daughter from ballet.  I came in hot, sweaty, and pooped.  I plop down next to another parent.  I am still in real estate mode.  We start talking, and next thing you know I am showing her and her husband houses the following week.  I had several more transactions that year that seemed "out of the blue." Then during the first three months of 2012 I did five transactions directly from the doors I did in August.

What's my point? Summer is where it's at, and it is where most agents give up and lose their year. Many times they have such a loss of momentum that they lose the beginning of the following year too!

You don't need to knock on 5,000 doors. But you do need to do something.  It's my job to help you figure that out and get you in action, showing up, and creating real estate transactions 'out of nowhere.'

Introducing an exclusive 8-week summer course that will revolutionize your approach to real estate and reignite your passion for success.

For the first time ever, Steven will be walking participants through the principles of the book, the key elements, and what needs to happen to have a life and business of boundless opportunity and freedom.

This book was written for a market exactly like the one we are in now.  The market is not going to save you.  The odds of you succeeding are stacked against you.  However, you can beat the odds.  The things that will derail most realtors - they are all laid out in this book.  This program is going to be a lifesaver for those who still want an amazing career in real estate.

YOUR “SUMMER CAMP” COUNSELOR

STEVEN ROSS

Steven isn't just another real estate coach. He works with clients through compassion, caring, and focused action. He's the introverted realtor who turned cold doors into a thriving business. Now, he's on a mission to help you work less, earn more, and banish the guilt holding you back.