Summer Camp for Real Estate

This Is For YOU If:

• You're an experienced realtor, but your business has hit a plateau (or worse, falling off a cliff)
• The slow summer months are threatening to derail your entire year
• You're working harder than ever, but seeing diminishing returns
• The market is changing, and you're unsure how to handle what’s next

Sound familiar? You're not alone. But here's the truth: while others are taking the summer off, YOU have the chance to leap ahead of the competition.

A quick note about summer: Summer is a total drag on productivity!

Recent studies have said that workplace productivity drops by 20% from June to August, and attendance drops by 19%.  Employees report further that they are up to 45% more distracted.  

In my experience, for real estate, those numbers are at least double!  I believe productivity and attendance drop both by 50% - or more!  People simply do not show up.

Many agents, if not most, are having down years.  The market is different and will stay different.  That does not change what you can accomplish.  Remember, even in the worst markets there are many agents that double and triple their business.  What they do is not a secret.  And it's not video, or social media, or ads.  Amateurs focus on those things.  Professionals have a business.  Professionals have standards.  Professionals have a process.  Professionals have confidence that the actions they take will make a difference.

July of 2011...

I got my real estate license on March 15, 2005.  I knew a little about real estate, but like most new agents, once you are "in" it, you realize how much you don't know. I was beginning to get a feel for things, but by August of 2007, the "end" was near.  My client explained that with the BNP Paribas missed interest payment that month, it was the beginning of the end of this stupid real estate market.  He said, "You are f*&^ed.  You won't sell another home for 6 months," and he was right - I didn't.

The end of 2007 was bad, but 2008 was actually pretty good for me, even as I prepared to move to Colorado.  However, after arriving in Colorado at the end of 2008, the picture was bleak.  The economy was in freefall, and the real estate market was in terrible shape, with the amount of unsold inventory sky-high.  Worse still, I was in a new place where I didn't know the market and I didn't know any people!

That first year in Colorado I knocked on doors and did real estate during the day, then waited tables at night.  I worked really hard through 2009 and 2010, and by the summer of 2011, I was finally beginning to get some traction.

One thing I had noticed over the previous couple of years was that many people took vacation in late June, July, and August.  Come late June and July, I was knocking on doors and realizing that a lot of people were not answering because they were not home - they were on vacation!  

So in July 2011, I decided to take two weeks off at the beginning of July.  It felt really good.  As you might have suspected, by the end of those two weeks I felt a little guilty.  I felt like I should/could have been working, maybe?  The more I thought about it though, I realized that the time off was good and that now that I was "back to work," I should really be back to work.  I came up with the August 5,000.  

What is the August 5,000?  I made it up. It meant that I was going to knock on 5,000 doors in the month of August.  

Now, that is a lot of doors.  It came down to over 200 per day.  In the end, I knocked on just over 4,600.  Not bad!  And, bad idea!  That particular month was record-breaking 90+ degree days - it was hard, it was exhausting, and it wore me out.  

There are so, so many lessons from that month.  But do you want to know how many transactions I did the rest of the year from those doors?  Zero.  Yup.  None.

If you blink you are going to miss the magic of this story.

One day during the middle of the month I finished at the doors mid-afternoon, and went to pick up my daughter from ballet.  I came in hot, sweaty, and pooped.  I plop down next to another parent.  I am still in real estate mode.  We start talking, and next thing you know I am showing her and her husband houses the following week.  I had several more transactions that year that seemed "out of the blue."

Then during the first three months of 2012 I did five transactions directly from the doors I did in August.  

What's my point? Summer is where it's at, and it is where most agents give up and lose their year. Many times they have such a loss of momentum that they lose the beginning of the following year too!

You don't need to knock on 5,000 doors.  But you do need to do something.  It's my job to help you figure that out and get you in action, showing up, and creating real estate transactions 'out of nowhere.'

How will it feel to be plugged in, connected, in action, inspired, satisfied, and compensated - for showing up this summer?  Especially while many of your peers will be freaking out from their lack of action and production.

Unlock the Secrets from
Doors Open When You Knock:
A Realtor's Handbook for Boundless Opportunity & Freedom"

Introducing an exclusive 8-week summer course that will revolutionize your approach to real estate and reignite your passion for success.

For the first time ever, Steven will be walking participants through the principles of the book, the key elements, and what needs to happen to have a life and business of boundless opportunity and freedom.

This book was written for a market exactly like the one we are in now.  The market is not going to save you.  The odds of you succeeding are stacked against you.  However, you can beat the odds.  The things that will derail most realtors - they are all laid out in this book.  This program is going to be a lifesaver for those who still want an amazing career in real estate.

Imagine the Foundation You'll Build in Just 8 Weeks:

Picture yourself on a cool, late September morning, looking back on a summer of growth and forward to a future of sustained success. In just 8 short weeks, you've laid the groundwork for a thriving, resilient real estate practice:

✓ A Systematic Approach to Consistent Growth: You've implemented a robust system for client acquisition and retention. This isn't about quick fixes; it's about creating a sustainable pipeline that keeps your business growing year-round, regardless of market fluctuations.

✓ Mastery of Innovative, Repeatable Strategies: You've added proven techniques to your toolbox that consistently bring in new, high-quality clients. These aren't one-time tricks, but repeatable strategies you can rely on for years to come, adapting them as the market evolves.

✓ Time Management Framework for Long-term Balance: You've established a time management system that not only boosts your productivity but ensures you have time for personal growth and family. This balance isn't just for now—it's a sustainable approach that will serve you throughout your career as a real estate professional.

✓ A Foundation of Unshakeable Confidence: You've developed a deep-seated confidence based on skills and knowledge, not just temporary success. This confidence will carry you through future challenges and help you seize new opportunities as your career and business progresses.

✓ Blueprint for Income Stability and Growth: You've created a solid business plan that goes beyond just making more money. You now have strategies for maximizing your income, spending wisely, and building long-term practices—setting you up for success well into the future.

✓ Positioning as a Forward-Thinking Industry Leader: You've begun establishing yourself as a trusted professional with your database and/or in your local market. This reputation will continue to grow, attracting more clients and opening doors to exciting opportunities in the years ahead.

✓ A Rekindled and Sustainable Passion for Real Estate: You've reconnected with your "why" in real estate, igniting a passion that will fuel your efforts for years to come. This isn't just about short-term motivation; it's about finding lasting fulfillment in your real estate practice.

✓ Tools for Continuous Personal and Professional Growth: You've acquired not just specific tactics, but a mindset and approach to continuous learning. These tools will help you adapt to future changes in the market and continue growing throughout your tenure as a professional.

✓ A Network of Like-Minded Professionals: You've connected with other ambitious realtors, forming relationships that will provide support, ideas, and opportunities. This network will be an invaluable resource as you continue to grow your business.

✓ A Clear Vision and Roadmap for Your Future: You've developed a comprehensive plan for where you want your business to go. This isn't just about the next few months—it's a roadmap that will guide your decisions and efforts for years to come.

This isn't a quick fix or a temporary boost. What you'll gain in these 8 weeks is the foundation for sustained, long-term success in real estate. While others might be focused on short-term gains, you'll be laying the groundwork for a thriving, resilient business that can weather any market condition.

The Market [is in the toilet]

Residential sales are near historical lows.  In many markets, inventory is beginning to climb right as we head into a very slow time of year - price cuts, fears of overpaying, interest rate worries - they will all get louder.  On top of all that, the industry is going through unprecedented changes.

Gimmicks, pretty videos, and "showing up" on social media is not going to save your business.  When things are uncertain, people flock to quality.  Quality in real estate is demonstrated by professionals.  Amateur hour in real estate is finally over.  That might be a little confronting to some, especially if you are newer.  However, those that do the right work and push forward have a bright future.

Master the 5 Pillars of Extraordinary Real Estate Success:

Over 8 weeks, you'll dive deep into the time-tested principles from "Doors Open When You Knock," distilled into these five powerful pillars:

1. Unlock Your 'Why' and Overcome Inner Obstacles: Discover your true motivation in real estate and learn to conquer the universal forces of resistance, fear, and distraction that hold most realtors back. Develop an unshakeable mindset that propels you forward, even in the face of challenges.

2. Master the Art of Strategic Prioritization: Learn to distinguish between what's truly important and merely urgent in your business. Develop a laser focus on high-impact activities that drive results, allowing you to achieve more while working less. Say goodbye to overwhelm and hello to strategic action. And more quality time off.

3. Create Certainty and Stability in a Chaotic Industry: Implement powerful routines and habits that provide structure and certainty amidst the unpredictable nature of real estate. Build a rock-solid foundation for consistent success, regardless of market fluctuations.

4. Cultivate Patience and Gratitude for Long-Term Success: Develop the often ignored skills of patience and gratitude - the secret ingredients to success over the long run. Learn to avoid the comparison trap and stay focused on your unique journey, building a sustainable and fulfilling business and career.

5. Embrace Total Responsibility for Boundless Freedom: Take full ownership of your real estate practice and your results. Discover how accountability and integrity create trust with clients and “open doors” to miraculous opportunities. Experience the peace and power that come from being 100% responsible for your success.

These five pillars form the foundation of a thriving, purpose-driven real estate practice. They're not just concepts—they're transformative principles that, when applied, will revolutionize your approach to business and life.

Here's What Makes This Course Your Game-Changer:

1. Proven Strategies: Learn from someone who's knocked on 125,000 doors and built a six-figure business from scratch -- twice
2. Intensive, Focused Training: Cover all key principles of Doors Open When You Knock, including the bonus material that couldn't make it to print. 
3. Real-Time Support: Weekly Zoom sessions PLUS five laser-focused, high-impact coaching calls to keep you on track (in group format)
4. Flexible Learning: All sessions are recorded, so you won’t miss a beat
5. Limited Enrollment: Fewer than 20 spots available for personalized attention

Your “Summer Camp” Counselor:
Steven Ross

Steven isn't just another real estate coach. He works with clients through compassion, caring, and focused action. He's the introverted realtor who turned cold doors into a thriving business. Now, he's on a mission to help you work less, earn more, and banish the guilt holding you back.